Fashion magazines are filled with stars showing off sleek, straight hair. The frizzy look is out, stylists say.
That’s why Evelyn Martinez is fighting her naturally frizzy hair.
“I’m always straightening my hair and buying all kinds of creams to make it straight,” Martinez said.
Evelyn turned to what some call a miracle hair straightener. It goes by many names, such as “Brazilian Blowout”, “Brazilian Keratin Treatment”, or “Brazilian Hair Straightening.”
But the popular hair treatment is being tied to a harmful, potentially cancer-causing chemical. The product is still used every day, but it is now under federal investigation.
The process costs anywhere from $150 to $300, and it’s done in a salon by a stylist. It typically takes 1.5 to 2 hours.
After washing and drying the hair, the stylist typically separates the hair into sections with clips and a comb. Then, the keratin product is brushed into the hair. A hairdryer and flatiron are used to seal the product into the hair. It’s not unusual to see steam or smoke coming from the hair as the flatiron is used.Read More brazilian blowout..